Pop-ups are a simple and effective way to catch your viewer’s attention. When done right, it can be a way for you to offer your clients or viewers information or even discounts in exchange for their emails. For example, many times when you may visit a website for a store, there will be some form of pop-up. These pop-ups often will offer you a discount in exchange for the opportunity to keep you updated on new products and deals. As ineffective as they may seem, they work.
“The top 10% highest-performing pop-ups averaged a 9.28% conversion rate. And, by conversion rate, we mean someone who saw a pop-up and took action. — The average conversion rate for all pop-ups is 3.09%.” -Sean Bestor, Sumo.
A good pop-up with a generous amount of context will pique the interest of a lot of people. They will want to subscribe to a mailing list or newsletter so that they can stay up to date with the organization. For more information on pop-ups, their effectiveness, and how to make the best one, click below.