Websites are commonly a great source of information, but the information doesn’t always keep viewers engaged with your company or brand. People respond well to information that is paired with some form of online media. While there are many different types of online media, today we are going to focus on photos, videos, and audio. Online media does the job of catching the eye of the viewer, while also leading the eye to important information on the website. Media such as these can also be added to your website to drive more traffic to your website as well as keep visitors engaged.
Audio
Do you have a podcast or radio show? Link your podcast or radio show to your website. This will give visitors an opportunity to know your organization or brand beyond just your website.
Photos
Photos are a great way of telling your story. Adding photos to your website will allow you the opportunity to share these stories with other people. Infographics and flyers are also useful when showing website visitors important information.
See our blog post ’10 Tips for Taking Pictures on Smartphones’ to ensure you are uploading good, high-quality photos to your website.
Video
If your company or organization creates videos or does live-streaming, add it to your website. You can also use links to send visitors to other streaming and video services such as Facebook and YouTube.
Got ideas for your website? Contact us for a free consultation to discuss them!